In this episode of the Visual Storytelling Today podcast, I chat with Sarah Colamarino, former Vice President, Corporate Brand Equity and Partnerships, at Johnson & Johnson. As of recent she founded SC Blueprint Inc - strategic consulting practice. We talked about her impressive 30-year journey at J&J in various marketing communication roles, the backstory behind J&J's brand purpose, how she brought J&J's brand purpose with the award-winning 5B sponsored film, her top 3 tips - and much more.
Watch the video recording of this episode: https://www.visualstorytell.com/blog/how-to-use-sponsored-films-to-drive-brand-purpose
This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com
To learn more about visual storytelling, Order Shlomi Ron's book: Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories
How to Use Sponsored Films to Drive Brand Purpose?