Hello and welcome!
I’m Shlomi Ron, the founder and CEO of the Visual Storytelling Institute, a Miami-based think tank with a mission to spread the gospel of visual storytelling from the world of art into a more human and purposeful marketing.
What is visual storytelling?
What is the Visual Storytelling Newsletter?
It’s hard to believe, but I started the Visual Storytelling Newsletter six years ago!
The newsletter includes original not outsourced content formatted as weekly personal letters.
I hear you, like many other marketers, I know you’re likely struggling to get the word out with so much noise and disinformation out there.
You’re not alone.
Recent eMarketer studies suggest that CMO’s top challenges are driving growth and delivering a powerful brand that breaks through the clutter.
That’s why CMOs top spend is on content marketing.
I’m here to guide you on how to leverage the power of visual storytelling as part of your ongoing marketing.
Subscribe and get weekly stories covering visual storytelling strategies, emerging tech, news analysis, actionable tips, and interviews with experts - to proactively prepare you for the rapidly changing post-Covid communication landscape.
It all starts with a meaningful story dressed up with a compelling visual - be it an image, video, AR/VR, Web3 or the metaverse - to capture attention, build empathy, trust and action.
Visual Storytelling Newsletter is a reader-supported publication. To receive new posts and support my mission, consider becoming a free or paid subscriber.
Why visual storytelling?
With the rising information overload and audiences' elusive attention spans, marketers' top challenge today is delivering a powerful brand that breaks through the noise. That's where visual storytelling leverages the two superpowers we all possess: people process visuals 60,000 times faster than text and 92% of consumers want brands to make ads that feel like relatable stories than the salesy fare.
What will you get?
Free membership with exciting new features
FREE download of the Top 20 Visual Storytelling Picture Book
Occasional public stories, including premium previews every Sunday with fresh perspectives about how to better connect with your audience from strategy, frameworks to hands-on examples.
Access to our member-only community on Facebook.
Invitations to our public events.
Actionable visual storytelling tips & tricks you can apply to your marketing strategy.
Join our community!
Paid membership at $7/month
When you sign up for the Premium edition, you get all of the benefits of the Free Membership, plus:
A bonus bi-weekly newsletter on Tuesday with commentary around visual storytelling news and links to curated stories.
Premium stories with special value to up your visual storytelling game.
Exclusive access to the full newsletter archive.
Comment on subscriber-only posts.
Opportunity to be featured in the newsletter’s My Story section - a short anecdote with visual storytelling moral.
15% discount on any consulting or training service.
Participate in a quarterly live chat with Q&A.
My big thanks for helping produce this exciting work :)
Get extra perks!
Group Membership at $5.95/month (min 4 members)
Looking to empower your team or employees with the latest and greatest in visual storytelling for a more impactful marketing? Get all the benefits of the paid membership with 15% off discount per member.
Founding Member at $200/year
For my most passionate readers. You get all benefits of the Paid Membership, plus:
Founding Members will receive my highest appreciation.
Signed copy of my book “Total Acuity: Tales with Marketing Morals To Help You Create Richer, Visual Brand Stories.”
A special invitation for a private tour at my metaverse beachfront office and a free consulting session for your brand.
Get the VIP treatment
A bit more about me
Pay attention to your side hustles.
Sometimes that’s where your BIG STORY is waiting.
Hi, I’m Shlomi Ron, the founder and CEO of the Visual Storytelling Institute, a Miami-based think tank that brings the gospel of visual storytelling from the world of art into a more human-centric and purpose-driven marketing. A digital marketing veteran with more than 20 years of experience working on both the agency and brand sides for Fortune 100/500 brands such as Nokia, IBM, and American Express, I started VSI to combine my marketing expertise with my passion for visual stories stemming from my interest in classic Italian cinema and my experience managing the estate of video art pioneer Buky Schwartz. At VSI, I help brands rise above the noise through visual storytelling consulting, training, and thought leadership. Select clients include Estée Lauder, Microsoft, and Cable & Wireless – to name a few. To pay it forward, I’m currently teaching Brand Storytelling at the University of Miami’s Business School. You may have come across my name, since I’m the host of the Visual Storytelling Today podcast, which ranks in the top 10 business storytelling podcasts on the web. I’m the author of Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories, and have recently written blog posts, presented talks, and organized events about the metaverse as an emerging stage to tell immersive stories. Outside work, I’m a nascent bread baker, The Moth fan, and longtime fedora wearer likely to jive with my classic Italian cinema interest.
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